Developing and developed countries are both facing challenges relating to Clean Energy and Environment. From global summits to hyperlocal communities have been debating ways and means of meeting the challenges.

India, with its vast population, has great potential for implementing clean energy initiatives as it can significantly contribute to global index. However, many such initiatives often follow a top-down approach and therefore fail to appeal to the interests and needs of the target population. For example, improved cooking stove, solar lighting, solar pump, solar energy for commercial and industrial use are yet to be adopted by people.

Green growth is on the agenda. It is both necessary and pragmatic. The rationale is rooted in striking a balance between both development and environmental preservation and sustainability.

ISRF has been engaged with stakeholders in advocating a bottom-up approach which needs understanding the needs, aspirations, and preparedness of the target people and communities.

Social Research plays a key role in every step of the whole process of successful implementation of clean energy intervention…starting from needs and scope assessment, providing feedback to product customization as per the needs identified, social marketing, IEC/BCC tools design and deployment, training and capability building, generating the demand in the community, product adoption, product demo programmes, strengthening the sales and distribution network, follow-up and networking for building sustainable consumption etc.

Having been a part of an increasing number of projects, ISRF has been building capacities and expertise and consolidating experience into best practices, customisable programme components and templates which could be tweaked and deployed quickly.